Internet marketing can mean a broad range of things, but broken down it is just a popular form of advertising, to anyone that is on the internet. Here are some of the most common ways internet marketing is used today.
General advertising for large brands – You will see banner ads and other promotions from big corporations that pay just to have their image and products in front of people, even if it is just a banner advertisement.
Obviously the people reading this are probably not in this category, but all major brands use the internet in some way.
Of course, a lot of these major corporations have huge advertising strategies outside of the internet, such as Cable TV and radio, so the internet is just another way for them to market, they aren’t even dependent on it.
Medium-sized businesses and corporations – Every corporate strategy is different, but at the very least they will have some online presence. For most medium-sized businesses, online marketing will be a lot more crucial for their growth. This is because while large corporations still advertise heavily online, it is much easier for a medium-sized company to build an online presence.
With search engine rating, social media, and paid marketing, most medium-sized businesses can run an effective campaign online, and most invest time and money into this.
Small Businesses – For a small business owner, having an online presence can greatly increase their reach, even if it is a local product.
Local search optimization and local targeted marketing is done online and are very effective for small businesses. It can be harder to compete with larger businesses, but if you are going to do it online is a great place to get an extra advantage.